Become Freia's new
chocolate inventor
chocolate inventor
How often do you get the chance to design your ideal chocolate bar? Freia’s Chocolate Inventor made it possible by creating a digital library of flavours to choose from, where the ingredients could be combined freely however many times people liked. In 2020 the three lucky winners who came up with the best flavours will be able to find their creations in the stores. For the campaign launch a stop motion animation TVC was created, starring two of Freia’s employees working on new flavours at the Inventor’s lab inside the chocolate factory. Following up from the main film several shorter clips were posted on social media, which invited users to visit the dedicated landing page where they could pick and mix different ingredients.
Production company: Animasjonsdepartementet
Director: Martin Engh
